referencing our resort and/or the Walt Disney World® Resort
in any typed or printed materials, the names must be spelled out
exactly as shown below (including upper/lower case designation,
bolding, all registration, trademark and copyright markings, etc.). Boldface text may be substituted with italics if necessary for layout/design.
Disney World Swan and Dolphin Resort (hotel name can be
in caps, bold or italics)
Walt Disney Company
Disney World Co.
Disney World® Resort (1st usage in document per page)
Disney World (subsequent usage after 1st mention on each
Kingdom® Park (1st usage in document)
(EVERY usage in document)
- Disney's Hollywood Studios™
Animal Kingdom® Theme Park
Blizzard Beach Water Park
Typhoon Lagoon Water Park
Disney® West Side
BoardWalk entertainment district
Fantasia Gardens Miniature Golf courses
- ESPN Wide World of Sports
Magical Gatherings™ vacation
Do not use WALT DISNEY WORLD or Epcot® as a geographic location
or in the possessive (i.e. at WALT DISNEY WORLD, FL, or WALT
DISNEY WORLD'S monorail system). Do not reference our resort
as "Disney's Swan and Dolphin", "Westin's Swan Hotel", "Sheraton's
Dolphin Hotel", etc. You must use "WALT DISNEY WORLD SWAN AND
DOLPHIN", the word "and" must always be typed out (please do not use "&"). Also, always type our name in one
of the following styles; 1) all CAPS, 2) all bold, or
3) all italicized.
Any material must first be submitted to the Marketing Department of the Walt Disney World Swan and Dolphin for review. The material will then be forwarded to Walt Disney
Attractions, Inc. for final approval from the Disney Attractions
Marketing Office. Please allow 15 business days for the approval
process. If you have any questions regarding the above, or use
of logos, please contact the appropriate person listed below.
Traditional media (i.e. print, radio,
TV, collateral pieces, etc...):
We are under a very strict contractual agreement with the Walt
Disney World Company to abide by all of the above.